Clients of B'SPO-KEN have come to appreciate our tireless effort and our committment to new and amazing styles and fashion innovation that ensures they are always teh best dressed in the room. We also appreciate the efforts made by our international vendors, new and old, that assist us in this endeavor.
Eton of Sweden is one of those vendors and they have just announced an updated Eton brand and have improved their stock service. They have created an impressive method and have provided their exclusive stylists, including B'SPO-KEN, to work with their clients using their newly released 2016 Collection Books
The New Eton
As you might have noticed, the Eton brand has been through a reinvention. Spring/Summer 2016 reveals a new Eton with a fresh brand platform that clearly illustrates our new and improved direction. We have updated our logo, store concept, brand colors and packaging. And last but not least, we have renewed our most recognized and valued asset - the Eton Stock Service.
We have separated the books by assortment to give the buyer, store staff and end consumer a more easy-to-understand approach to the Eton Stock Service.
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The Eton Collection book includes shirts with our unique, crease resistant finish. All Eton Collection shirts from the SS16 delivery will have the new Eton blue ribbon in the collar. The book is divided in six parts: super slim, slim, contemporary, classic fit, French cuff and extra long sleeve. |
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In the Eton Green book, you will find shirts made from soft touch materials such as denim, linen, Oxford and flannel. These shirts have been washed and they also have a softer interlining in collar and cuff for a more casual style. |
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The accessories book is filled with timeless and classic ties, pocket squares, scarves and evening accessories. We have also added best sellers and a range of fun and unique styles for those who want to give their look a further personalized touch. |
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We have not only made a new, separate Made-to-Measure book, we have also simplified the Eton Made-to-Measure concept. In six short steps you can help your customer find the perfect fit and look, just for them. |
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The Evening book has been divided by body fit for an even better overview of the available options. We have also added information about the different shirts to make sure no details are missed out in the party preparations. |